Pay-Per-Click (PPC) Campaigns

If you had the chance to sell your products or services, directly to your ideal customers and target audiences, as they're searching for the solution you provide - would you

The PPC ad campaign is an essential component for high-performing digital growth funnels that allows you to do just that. At Kasuria Group, we build high-performing PPC campaigns for Google AdWords, Facebook Ads, LinkedIn Ads, and more, under the following structure: 

 

 Due diligence and focus in keyword research and structure

Due diligence and focus in keyword research and structure

Keyword Research & Campaign Structure

  • Define your campaign goals and structure your campaigns accordingly across Google's Search and Display Networks, Facebook, and LinkedIn;
  • Detailed and rigorous keyword analysis, including keyword phrase selection and targeting, search competition breakdown, and suggested bids per keyword phrase.
 
 Iterative campaign management

Iterative campaign management

Implementation and Management

  • Development of text, image-rich, and sponsored-post ad creative;
  • Location-based targeting, site- or feature-extension designation, and remarketing/retargeting set-up;
  • Launch and subsequent management of campaigns; and
  • A/B testing and optimization-focused experimentation for different ad copy or features per ad group.
 
 In-house landing page and website design and development

In-house landing page and website design and development

Landing Pages

  • Design and development of specific landing pages that include the following:
    • Specific selling propositions;
    • Benefits of your offering;
    • Image or video showing context of product/service use or benefit;
    • Single conversion point with 1:1 attention-ratio;
  • A/B testing and optimization-focused experimentation for different copy and content placement for each landing page.