Pay-Per-Click (PPC) Campaigns
If you had the chance to sell your products or services, directly to your ideal customers and target audiences, as they're searching for the solution you provide - would you?
The PPC ad campaign is an essential component for high-performing digital growth funnels that allows you to do just that. At Kasuria Group, we build high-performing PPC campaigns for Google AdWords, Facebook Ads, LinkedIn Ads, and more, under the following structure:
Keyword Research & Campaign Structure
- Define your campaign goals and structure your campaigns accordingly across Google's Search and Display Networks, Facebook, and LinkedIn;
- Detailed and rigorous keyword analysis, including keyword phrase selection and targeting, search competition breakdown, and suggested bids per keyword phrase.
Implementation and Management
- Development of text, image-rich, and sponsored-post ad creative;
- Location-based targeting, site- or feature-extension designation, and remarketing/retargeting set-up;
- Launch and subsequent management of campaigns; and
- A/B testing and optimization-focused experimentation for different ad copy or features per ad group.
- Design and development of specific landing pages that include the following:
- Specific selling propositions;
- Benefits of your offering;
- Image or video showing context of product/service use or benefit;
- Single conversion point with 1:1 attention-ratio;
- A/B testing and optimization-focused experimentation for different copy and content placement for each landing page.